Bureau International des Expositions

The Brief

TSC were asked to conduct a 6-month study to evaluate the economic, reputational, trade, social and legacy impact of the World Specialised Expo in Astana, Kazakhstan.

Our Role

TSC deployed a team of analysts to collect data and case studies from across Expo investments, activations and programmes, quantifying the impact generated by the organising committee, participating nations, trade missions, brand partners and community programme operators.

The Result

TSC delivered the first ever comprehensive economic and social return on investment evaluation commissioned by the BIE for a World Expo, providing a robust evidence base for the €1.62 billion of total impact generated by the event and its legacy.